Top 3 Bookmakers’ Partnerships in Esports

BA Team
November 18, 2020 · 5 min read

Popularity of virtual competitions is constantly growing. Many major bookmakers sponsor teams or tournaments. This allows the clients of these bookmakers to receive favorable conditions for esports betting. Therefore, let’s pay attention to the cooperation of famous brands with sports teams or competitions’ organizers.

3. Bet365

This British company continues to actively immerse itself in the field of esports competitions. In 2020, Bet365 has signed two landmark agreements. First, it signed a contract with Winners.me and Sportps Informstion Services. The former company organizes major tournaments, while the latter offers optimization solutions for betting.

The collaboration assumes that Bet365 is now represented at major competitions.

2. 1xBet

This company has been offering a wide range of events in esports competitions for several years. It’s been accepting bets on virtual tournaments for over 3 years. To strengthen its position in the presented market segment, the office has started cooperation with the Ukrainian team NaVi. Also, 1xBet sponsored the HellRaisers team. The brand tries to actively support small tournaments in Dota 2, League of Legends and other games.

1. Betway

This bookmaker has long-established itself as a reliable partner for esports competitions and teams. Betway has partnered with:

  • NiP;
  • beastcoast;
  • PSG. LGD.

The company mainly focuses on working with organizers of major events. So, the office became famous for its cooperation with DreamHack, FACEIT, and ESL. The contract with Blast Premier was especially successful. Betway organizes several major Counter-Strike tournaments. The signed agreement means that Betway will be present at various competitions, so it will be extremely profitable to make predictions here.

Together with Blast Premier, Betway, was spotted at the Dota 2 Bounty Hunt tournament. This shows that the company seeks to increase its presence in this market segment, open up brand-new opportunities for its customers, and make predictions more profitable.

Bookmakers’ contracts with competition organizers, teams or individual esports players are becoming the new norm. This gives users profitable options for betting on a specific tournament or a chance to win a valuable prize. Moreover, the websites of such offices provide the latest news about the progress of various competitions.